founded by alyssa leon in 2013
Alyssa Leon is the Founder and CEO of Cherry Blossom Doula Services, LLC. A mother first and foremost to two precious souls (a teen and preteen), she has provided birth doula support and birth photography for over a decade. Rising up from the University of Life, Alyssa’s capacity as a visionary, connector and business person has established Cherry Blossom as a premier doula organization in the state of Arizona. Today, it is a multiple six figure business that provides financially for countless doulas and their families while offering much-needed services to the birth community.
Since 2013, Alyssa has advocated for and mentored women who are stepping into their power as doulas and/or as business owners. In doing so, she only serves the occasional client today. More often, you can find her working with doulas and business women heading toward (or who are actively recovering from) burnout and/or who desire launching into healthy relationships with their clients, business/es and own lives. Alyssa has found firsthand that to uphold exemplary boundaries is foundational for folks to thrive.
Additionally, Alyssa has been the recipient of multiple awards and scholarships honoring her passion in serving mothers, women, birthing people and business owners in Arizona and beyond. To learn more about that, click here. You can find her on social media as @cherryblossom_doula and @cherryblossom_trainings.
founder + ceo
Alyssa created Cherry Blossom Doula Services in 2013 with nothing more than a deep knowing that she was supposed to help pregnant women as a little girl.
Over the next 4 years, Alyssa continued supporting families in all birth settings and in 2018, decided to expand Cherry Blossom and brought on another labor doula due to the increase in clientele.
Before Alyssa became a certified doula, she obtained her childbirth educator certification and lactation educator training, while working at a local obgyn office teaching group prenatal classes. Alyssa applied for a mentorship program at a local birth center and continued attending births as a doula.
2020 was the most challenging season that Cherry Blossom team had ever weathered. Although there was a lot of unknown, it solidified how important community was and the team became even stronger!
In 2021, Alyssa co-founded the Root and Rise Collective, which has provided a warm and professional community space for clients to attend appointments, monthly group prenatal meet ups, free bi-weekly postpartum social groups and offer many more classes! The product line for pregnancy and postpartum boxes was launched and are loving the organic collaborations with other providers to better support our families and community.
We will continue growing at an organic pace that is led by our clients and their needs. Cherry Blossom will be expanding to other locations in the valley, creating more opportunities to make an impactful difference in the greater Phoenix area.
In 2019, Cherry Blossom added Postpartum Doula services with families needing more support after they brought their sweet babes home and opened their first office.
Providing the birth experience you desire on your terms
unique services
5
All committed to supporting and educating the birthing community
12+
Placenta cord keepsake, tinctures and capsules.
placentas encapsulated
AMAZING TEAM MEMBERS + GROWING
1,200+
Including hospital/cesarean, birth center and home births
births attended
2,000+
Serving birth and postpartum families
years
12+
Birth doula, Postpartum doula, birth photography, lifestyle photography, and childbirth education.
Megan is in an incredibly passionate DONA certified Birth Doula that has been actively supporting Phoenix families in their journey to a beautiful birth experience for the past 9 years. Born and raised in Phoenix, AZ Megan shares a love for birth, family, gardening, her dogs, and this beautiful desert that we call home. As a birth doula, she provides complete emotional and physical support for families before, during, and shortly after birth. Megan believes that when women are educated and supported during this huge life transition, they are more likely to feel empowered during the birth of their children. In turn they can begin parenthood with positive energy and loving hearts.
She supports by meeting emotional, physical and informational needs, while also supporting partners and other support people that are attending or involved in the birth process. Megan is full of laughter and love and believes that there is space for joy in every birth setting!
Megan is a birth justice advocate and is very involved in harm reduction of all kinds as this is one of the things that she is most passionate about. She actively works towards reducing harm to women in the birth setting and educating families on their options while being there for them emotionally and physically. She has supported 300+ deliveries in her doula career and is open to supporting all families. She has experience supporting people who are in recovery, polyamorous/open families, VBACS, birth after loss and families delivering multiples. She strongly believes that all people should be treated with kindness and respect during birth.
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I will never forget witnessing my first birth and how empowering it was. It was what led me to become a L&D nurse in 2018. Over the years, I've cared for many families gaining a deep understanding of both the beauty and sorrows of the birthing process. I have comforted, laughed, cried and supported patients with nothing but compassion and love.
I have seen firsthand how birth trauma can occur, how the healthcare system fails birthers and the lack of education that occurs during the prenatal period. Becoming a doula, my goal is to help bridge that gap. I will provide emotional, physical and informational support to help you feel empowered, confident and informed throughout your pregnancy and birth. I offer evidence-based resources to help you make informed decisions, ensuring your voice is heard and respected by your care team.
I will be a pillar in your corner helping you feel less scared if things need to medically pivot. Being a L&D nurse has given me an amazing foundation so I can serve you better. Whether you're seeking a medicated or unmedicated birth, hospital or homebirth, navigating the challenges of high-risk pregnancies, or healing from a previous difficult birth experience, I am here to support you. I can’t wait to start this journey with you.
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Hello my name is Kayla Shabeck and I am a birth doula. I wear a couple other titles as well; a wife, mom to two girls , a child life specialist, health advocate and I hold a Masters in Health Psychology, all making me personally and professionally very passionate about the birth work I get to do.
Before becoming a doula I have worked in the pediatric clinical setting as a certified child life specialist. Within this discipline, I have worked with pediatric patients and their families for 7 years providing support throughout their hospitalization. I promote autonomy, resiliency, and coping through the modalities of preparation, education, comfort positioning, distraction, and play to help my patients navigate their medical journey.
These same skills and services transfer into my work as a doula as I provide you the support, advocacy, emotional safety, and solace throughout your child bearing journey. From the months of your pregnancy, to the end of the golden hour, I am here to serve you as part of your support team. My approach to birth work will equip you with the tools to beautifully bear and birth your baby.
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Michet stumbled onto this beautiful journey while attending massage therapy school and immediately felt this path was for her. In 2021, she decided to quit her corporate job and step into birth work full time. Michet flourished knowing she helped families feel safe and supported through the most magical and vulnerable time of their lives. As a birth worker and person, she identifies as a healer, an educator and an adventurer.
Helping to heal bodies through massage, especially prenatal massage became Michet's greatest passion. Pregnancy presents beauty, but it can also be uncomfortable. Being able to provide relief, education, and welcome a divine mind, body and baby connection are the supports Michet strives to uphold. She is a firm believer in taking care of your mind, body, and spirit. She says, "We have to know and trust our bodies to withstand the physiological experiences of birth."
Michet has been a labor doula with Cherry Blossom since summer 2022 and this journey has allowed her to step into her wider purpose. She empowers families to tap into what keeps them grounded and stable mentally, while also making sure that they have the necessary tools and resources to make informed decisions that align with their beliefs and make them feel safe.
Currently Michet is also a student midwife with Aurora Midwifery. In her free time, she enjoys hanging with her loved ones and two fur babies, Zuez and Charlie. She believes deeply that birth should be respected, your voice should be heard, and your feelings must be made valid. She welcomes her families to step into their power, to do the work both mentally and physically needed to prepare, and to trust mind, body and intuition. Michet feels so abundantly blessed to do something she loves - and, she looks forward to supporting more families and to walking alongside you on this sacred journey called pregnancy and birth.
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Colleen Bartruff is a passionate DONA certified birth doula dedicated to empowering women in their birth space and ensuring they feel supported, informed, and confident throughout their journey.
She understands that your birth experience stays with you, and she prioritizes both physical and emotional well-being, offering compassionate care tailored to each birthing person’s unique needs. As a certified perinatal mental health professional and licensed counselor, Colleen recognizes the profound connection between birth and mental health.
She provides a calming, reassuring presence, helping clients process emotions, reduce anxiety, and advocate for their needs during labor and beyond.
In addition to emotional support, she is a Certified Body Ready Method Pro, using evidence-based techniques to optimize flow, balance, and space during labor. Through strategic positioning, movement, and comfort measures, she helps facilitate a smoother, more intuitive birth experience.
Whether you're planning a hospital birth, birth center experience, or home birth, Colleen is committed to helping you feel strong, supported, and empowered—before, during, and after birth.
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Marlène has always had a passion for helping others. A natural nurturer, she can be found helping friends and family members whenever possible. In school she was involved in many volunteer organizations. Community IMPACT matters to Marlène so very much!
Being one of the first among her friends to become a momma, she has been loving on the women in her life during their postpartum period for over a decade. Her passion to support women, birthing people and families during this time only became stronger after her own pregnancy losses and postpartum struggles. When introduced to the Postpartum Doula profession (a former client of Cherry Blossom founder Alyssa Leon!!) Marlène fell in love with this traditional mother and family centered work.
Marlène is California born, and Arizona raised. She lives in San Tan Valley and loves its small town feel; is married to her best friend; and they have two wonderful blessings: their beautiful daughter Izabella & their rainbow baby Julian. Marlène feels incredibly blessed to be on this dream journey of empowering women and supporting families.
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Aleta Wills is currently certified as an Ayurvedic Postpartum Doula and Breastfeeding Coach through Ayurvedic Mamas. She is also a Certified Postpartum Doula through Childbirth and Postpartum Professional Association (CAPPA). She specializes in Ayurvedic Postpartum care through nutritious food, mindfulness practices, self-care, and rest for your new family.
Aleta has spent the last 22+ years advocating for herself and others in the birth world. She has been transferring her love and knowledge to families for over a decade. Aleta has always felt that the postpartum period is tender and vulnerable, and her heart lies with holding space for your family during this time.
As a ‘retired’ military wife and mother of five, Aleta is all too familiar with the whirlwind of being sent home with a new baby and not having enough support. She has seen how even a little bit of support and education can impact postpartum recovery and set your family up to thrive! She prides herself on helping your family find your new rhythm after birth. She is passionate about supporting all families in their fourth trimester and is inclusive of all family dynamics. Aleta strives to be the still, calm soul that feeds your family physically, emotionally, and spiritually during your tender fourth trimester season.
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Grounded in her experience as a pediatric and mental health RN, Hannah has cared for hundreds of families as they transition to life with a newborn. She teaches holistic group and private newborn care classes in the community, and is skilled at validating her clients innate knowledge while offering new education with every class and/or postpartum visit. Hannah’s hands-on work with families has led her to be an unconditional caregiver. She not only believes that there are many different ways to be a good parent, she knows this!
Hannah’s deepest desire is for her families to feel prepared and confident as they navigate postpartum recovery, newborn care, and intentionally raising their precious little humans. In addition to her contemporary postpartum doula work, Hannah specializes in supporting familial mental wellness, infant feeding (breast, chest and bottle), nighttime support, and twin/multiples care. Additionally, she augments every postpartum family’s need for unbiased education with a smile. Most of Hannah’s families spend anywhere from 6-12 weeks with her due to the detailed nature of care she provides.
When Hannah is not with families, you can find her reading, spending time with her husband (a school teacher and coach) and pup, traveling and sometimes even taking care of her parents alpaca farm! She is an Arizona native who has briefly traveled the states only to return home with a greater love for the area. Hannah’s work is a central part of her life here in AZ, and she is incredibly honored to be with each new family who asks her to join them on their postpartum adventure.
“When parents are supported, the baby thrives, the relationship thrives, the community thrives, and our planet thrives.” - Kimberly Ann Johnson, The Fourth Trimester
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As a certified postpartum and infant care doula and mother of five, I bring both professional expertise and a deep personal commitment to helping families adjust to life with a newborn.
Caring for women and their children has been a lifelong calling, and I believe that every baby is a precious gift. With years of experience supporting families in this tender season, I understand the unique challenges and joys that come with welcoming a new baby.
I’ve raised my five children with my husband here in Phoenix and am now a proud grandmother to two wonderful grandchildren. In my work, I take a gentle, hands-on approach, focused on well-being and compassion. I empower parents to learn at their own pace, offering a calm presence and practical support tailored to their needs. Whether it’s meal prepping, assisting with newborn care, or simply being an extra set of hands, my goal is to anticipate and ease the day-to-day challenges of new parents.
The support, guidance, and peace of mind I provide allow parents to focus on bonding with their baby and building a strong foundation for their family’s future. My role is to ensure that parents feel confident, cared for, and capable as they navigate this new chapter.
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Talisha is a certified yoga instructor and postpartum doula specializing in prenatal and postpartum wellness. As a mother of five, including twins, Talisha's journey into postpartum care began after the birth of her youngest child. She experienced firsthand how transformative the support of a postpartum doula could be during those early days.
Although she did not have a postpartum doula herself, this experience inspired her passion for helping families navigate the postpartum period with the care and guidance they need.
Talisha is dedicated to supporting mothers and families before, during, and after pregnancy, combining mindfulness and holistic practices to empower their physical, emotional, and mental well-being. In her spare time, she enjoys reading, photography, and spending cherished moments with her loved ones.
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With an innate passion for babies and their families, Danielle has an insightful and peaceful presence as a postpartum doula. Her compassion and understanding grew for the postpartum period after having her own set of Irish twins. Two little boys, resulting from back to back pregnancies a little over 7 years ago, gave her the wonderful experience of parenting that she wanted to share. Many of her friends called on her for advice and emotional support through their own pregnancies and postpartum times.
Knowing this life-changing time in a person's life should not be spent alone, and believing she could help, Danielle followed her goals and became officially certified in 2023.
Completing ProDoula’s program has given her the confidence and ability to help many families in the postpartum stage of life. Although her degree in elementary education isn’t front and center anymore, all the years in child development and classroom management have given her even more tools to become a successful doula.
Danielle has been a doula to many of her friends and family members. She realizes her unbiased strengths in this field are worthy of a true career and cannot wait to meet and guide new families through this time.
Danielle resides in Queen Creek, Arizona with her two sons, Liam and Cole. They also have an adorable King Charles Cavalier pup named Birdie.
She spends her free time reading, golfing, hiking, traveling, planning future Disney trips (she can help you too!) and constantly learning!
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"My husband and I both agree, that having a baby without a Doula should not be an option. We wish that we could gift this incredible blessing to every expecting parent."
We first reached out to Kristy because we were nervous my husband would faint at the first signs of pain/blood.. Thanks to Kristy's kind encouragement, and loving support, my husband was able to step into his role as my partner, and enjoy every second of both births. Thanks to Kristy's leadership and calm guidance I felt more confident and in control of MY birthing experience, which helped me safely bring two amazing little boys in to this world. I know not everyone gets to have their dream birth story, but I feel incredibly lucky to have had the love and support from Cherry Blossom Doula Services that helped make my dreams come true.
Would absolutely recommend Kristy to anyone and everyone I know!”
Hillary
"Alyssa has been my doula twice, both very different births but one thing remained constant: she’s a calming presence in the middle of chaos. "
Alyssa reminds you of how strong you are in the right moments.She walked with us through complicated moments and her experience and knowledge really helped us through an unexpected cesarean birth, and a powerful VBAC. It doesn’t matter if this is your first or second or third birth, having a doula is one of the most caring things you can do for yourself.
Alyssa has built a business with women that are just as kind, strong, inclusive and smart as her and Cherry Blossom has been an excelent resource for birth and beyond.”
- Lorena
- Brittany
"She empowered us to advocate for ourselves during labor to work towards the birth we wanted. If you’re one the fence about hiring a doula, definitely do it! "
We had the honor of having Megan as our doula for our first baby born at the end of October. Her support and guidance meant the world to us during pregnancy, labor and delivery, and even postpartum. Megan is a light and has a calming presence that automatically helps ground you. She supported and loved on my me and my husband during labor and delivery and we definitely would have had a much different experience without her. She is highly knowledgeable and always had resources for us on whatever topic we needed, whether it was a documentary on breastfeeding or birth or evidenced based articles on any number of topics. She absolutely goes above and beyond for her families. She empowered us to advocate for ourselves during labor to work towards the birth we wanted. If you’re one the fence about hiring a doula, definitely do it! Every mama deserves to have a Megan with them on their journey!”
"...couldn't have asked for better labor support..."
"Kristy was incredible, organized and on top of things, yet very comfortable and laid back. She was all about what WE wanted. She was supportive and encouraging through a very long labor and went above and beyond what we ever would have imagined. I couldn’t have asked for a better labor support as I aimed for a non-medicated induced delivery. She helped me to get exactly what I wanted, even when in the midst of it, I forgot that I actually wanted it.
Together we achieved my goal of no epidural, and I couldn’t have done it without my amazing doula and husband team! In preparation for our delivery we met several times and communicated through text and calls. Even the nurses commented the next day on how much they liked her as a doula! Thank you, Kristy, !!"
C. Smith
"..doing everything with a lot of love and care."
"My family was honored to have Kristy Martin as our doula. From the moment we first met her we noticed that she was very professional, very well prepared, had a lot of experience and more importantly a great personality! She guided us in helping create our birth plan and during on call hours she was always available to guide you in any question that you might have. Kristy stayed with us the entire time supporting me and my wife doing everything with a lot of love and care. She took pictures during labor to capture the precious moments for us to cherish. Kristy went above and beyond our expectations she made the experience a lot better for us. We were very lucky. Thank you!"
E. Monarrez
"..I couldn't have done it without her..."
"Bringing my baby girl into this world would have been drastically different without Melissa, I am SO thankful that we decided on her as our doula! I tell her that I couldn't have done it without her, and she's right, I could have, but I am SO glad I didn't have to! Both me and my husband are eternally grateful to have had her share this experience with us! From the very beginning she provided us with evidence based articles to help with any questions I had. She also blew me away by capturing the purest moments of our birth story that I will cherish for the rest of my life! I highly recommend Melissa and I look forward to having her at my future births!"
K. Cubit
We collaborate with Matrescence's Fourth Trimester and Women's Health Innovations to provide discounted services to clients in need and lead a free weekly postpartum group. We connect new doulas to families looking for free or largely discounted services.
supporting communities & the mothers in them
Love What Matters Birth Story
Postpartum Help
Clear drapes for C-section Moms
Banner Hospital Program
We are a financial supporter of the non-profit Willow Wish Foundation, have been invited as a vendor at the ACNM (Arizona Certified Nurse Midwife) conference for the last 2 years and support the 4th Trimester Arizona at their yearly community conference. We love educating and enjoy community outreach events!
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