Join the Cherry Blossom Team

At Cherry Blossom, our mission is to empower families throughout their entire birth and postpartum experience and beyond. Our team has grown by leaps and bounds, and we are always looking for dedicated professionals who, at the very core of their being, love helping their clients reduce birth trauma and make the healthiest decisions for their families.

Established in 2013, we are a team of birth and postpartum professionals passionate about providing a balanced approach of holistic and evidence-based care.

We believe in supporting women, birthing people, and diverse families in real, raw parenthood. 

Established in 2013, we are a team of birth and postpartum professionals passionate about providing a balanced approach of holistic and evidence-based care.

We believe in supporting women, birthing people, and diverse families in real, raw parenthood. 

At Cherry Blossom, our mission is to empower families throughout their entire birth and postpartum experience and beyond. Our team has grown by leaps and bounds, and we are always looking for dedicated professionals who, at the very core of their being, love helping their clients reduce birth trauma and make the healthiest decisions for their families.

You care for your clients.
We care for you.

As a doula-led practice, our structure is naturally unique. Yes, this work has you pouring heavily into your families, but we’re only interested in a thriving, empowered, and “filled” team. No one pours from an empty cup. At Cherry Blossom, we provide:

Generous compensation plans and the opportunity to grow

Support and genuine care from an emotionally intelligent team

Responsive and collaborative leaders, dedicated to your well-being 

A trusted, reputable brand name – respected in the community

An inflow of carefully vetted leads and scheduling autonomy

Easy-to-use backend systems and processes with no guesswork


 – Marlene, postpartum doula

“We care about the families we support, about our colleagues, our doula sisters and our community. …. No competitive drama – just loving encouragement.”

Our intention is to become the premier concierge for personalized birth and postpartum experiences. By offering services like lactation support and meal prep under the Cherry Blossom umbrella, we’re helping more families find the care they need (when they need it…not three weeks later). Here’s how you’ll know if you’re a fit:

Here’s How it Works

Your reasons will be your own, but here are some common ones:
  • We are a cohesive team that values healthy communication – we are incredibly intentional in protecting the energy of our providers. 
  • You’ll use established backend business systems and platforms (saving you time and money). 
  • We assist with consistent lead sources and support in promoting your services, allowing you to focus heavily on exceptional client care. 

WHY should I join you?

We’re looking for experienced doulas (certified and fingerprinted). But if you’re not a doula? That’s awesome too. We’re also looking for experienced massage therapists, chiropractors, mental health professionals, and any other practitioners who consistently serve clients in the birth and postpartum space. Many on our team are/were RNs. Pitch us! 

WHO are we looking for?

Our vision is big and so is our growth plan. We’re specifically looking for experienced A-Players looking to GROW their skills, professional opportunities, and Cherry Blossom as an organization. We absolutely require the highest levels of integrity, emotional intelligence, and professionalism. You’ll be commonly serving both high-net-worth families and the broader community, so adaptability is paramount. All families are welcome here – diversity is always honored. 

WHAT is expected?

Currently, our team is structured using 1099 independent contractors, with future options for W2 employment on a case-by-case basis. (We think) it’s the perfect mesh of independence and support. Choose what works for you: schedule, clients, healing modalities, and workload. Our doulas are as busy as they want to be and have multiple avenues to connect with more families.

when will i work?

Right now, we have a large client base (13+ years in the making) that stretches across the Phoenix Metro Area – both East Valley and West Valley. If you’re outside our home base, we’d still love to meet with you and discuss opportunities to bring the Cherry Blossom experience to other parts of Arizona, the US, and online!

WHERE are you located?

Are you someone we’ve been searching for?

let's talk


  • The ability to build long-lasting, real relationships with your families.
  • “No-drama” team dynamics – ain’t nobody got time for that. 
  • Complete control over who you choose to work with and when. 
  • Using your preferred modality, whether it’s traditional (Western), Ayurvedic, or alternative wellness. 
  • Mental and emotional balance that allows you to show up as your best self – at home and with clients. 
  • Ending the “not booking enough” to “overworked/burning out” cycle.

If you’re an experienced provider and you’re sick of “business as usual,” let’s create a win/win together. Talk to us if you’re interested in:

Ways to win together

Ways to win together

If you’re an experienced provider and you’re sick of “business as usual,” let’s create a win/win together. Talk to us if you’re interested in:

Is this a match made in heaven?

Apply now

 –  Toni, Birth Doula

“The energy is PALPABLE. Before I was a part of the team, [I] could feel the positivity and strength that radiated from photos with team members. I think the leadership is a big part. Alyssa is so welcoming, supportive and upfront which I truly appreciate.” 

“The energy is PALPABLE. Before I was a part of the team, [I] could feel the positivity and strength that radiated from photos with team members. I think the leadership is a big part. You are so welcoming, supportive and upfront which I truly appreciate.” 

Check out the doula training resources crafted by our founder, Alyssa Leon, to shortcut the “trial and error” years of building a thriving practice. We believe birth and postpartum care is essential – whether we provide it or not.

Even if Cherry Blossom isn’t the best fit for you, we want to help you find success.

Looking to grow your doula business? 

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Looking to grow your doula business? 

Even if Cherry Blossom isn’t the best fit for you, we want to help you find success.

Now a thriving multiple six-figure business, Cherry Blossom provides consistent income for all our doulas and life-changing support to our local birth and postpartum community. We are on track to break our seven-figure goal in 2026.

In 2024 alone, Cherry Blossom Doula Services provided care to over 300 Arizona families with birth doula support, postpartum doula support, placenta encapsulation, prenatal education meet-ups, postpartum support groups, postpartum womb care, Ayurvedic meal prep, lactation support, and loss support.

Like any birth, Cherry Blossom Doula Services came into the world through blood, sweat, tears, and pure feminine power. Founded as a solo practice by Alyssa Leon in 2013, the business soon "blossomed" into a diverse collective attracting both birth and postpartum doulas. Alyssa’s passion for evidence-based care and natural-minded birth philosophies (along with her visionary focus on mentorship) established Cherry Blossom as the premier doula organization in Arizona.

About Cherry Blossom

GET TO KNOW our PHOENIX DOULA collective